SEO and Freelancing Training Course
Search Engine Optimization is one of the digital marketing techniques that are implemented by
companies to increase the quality and quantity of traffic to your website through search engine results.
Millions of websites are fighting their way to the first page of Google, and only a few of them succeed in
them. Internet being an integral part of any business requires some robust strategies that will help the
company to reach the top notch in search engines.
Why Should Take SEO and Freelancing Training Course?
A website is a long-term investment and the optimized content will generate traffic for years with a little
maintenance SEO helps the business to generate intent-oriented traffic through keywords, which are
essential for business objectives SEO.
Freelancing Training:
Freelancing is selling your services remotely allover the world just sitting from Home. Creating
Professional Profile on top Freelancing sites, and Start selling your services. This Course will help you to
learn Freelancing, how to communicate with client, how to make proposal, how to bid for any job and
Building impressive Portfolio to get projects online.
SEO & Freelancing Course Content
Overview of Search Engine Optimization:
• What is search engine optimization (SEO)?
• Reading a search engine results page
• How SEO affects your business
How Search Engines Works:
• Introduction to search engines
• Search spiders / Google bots
• Indexing Links
• Indexing process
• Retrieval
• Ranking
• Understanding the Search Engine Algorithm
Keyword research: The Foundation of SEO:
• The need for a keyword research plan
• Know how to research keywords
• Tools that help you to analyze keyword
• Understand the keyword attributes
• Monthly Search Volume, CPC, Keyword Difficulty
• Keywords Research Tools
Content Optimization
• Understanding content optimization
• Optimizing for site structure
• Recognizing different types of content
• Optimizing textual page elements
• Optimizing non-text components of a web page
• Analyzing content quality
OnPage Optimization Factors
• Website Structure (Number of pages & pages Hierarchy)
• UX/UI Design and Layout
• Meta tags
• Keyword density
• Image Tag Optimization
• Outbound links
• Internal linking Structure
• Slugs
• SEO copywriting (content optimization)
• Logo and its Importance
• Call to Action
• Usage of H1, H2 Tags
• SiteMaps (Html & XML)
• Robot txt
• Use of Site Tracking Tools
•
Content Optimization: Technical SEO:
• Understanding how search engines index content
• Working with canonical URLs and redirects
• Working with server-side factors
• Using Google Webmaster Tools
• Using Bing Webmaster Tools
Website SEO Audit:
• SEO Site Analysis
• Store Searched Keywords
• Website SEO Report
OffPage Optimization:
• Know the Off-page Optimization
• How to create Backlinks
• Why are backlinks essential?
• Know more about Do-Follow and No-Follow Backlinks
• How to increase Domain Authority?
• What is Google Domain Authority?
• What are Search Engine Submissions?
• Directory Submissions
• Blog posting and comment writing
• Guest Posting
• Article writing and submissions
• Press Release writing and submissions
• Classifieds posting
• Social Bookmarking
• Business Listing
• Social Networking
• RSS Feeds
• Broken Link Building
• Bloggers outreach
• PBN link building
• Expired domain link building
• Profile Creation Link building
• Web 2.0 link building (Blogging)
• Tier 2, Tier 3 link building
Blogging
• How to create WordPress Blogs
• Posting Content in Blog
• Blog management and Marketing
Freelancing:
• What is Freelancing?
• How is Freelancing helpful in Part time Job
• Building Professional Profiles on Freelancing Sites
• Traditional and non-Traditional freelance marketplaces
• Upwork, Fiverr, Freelancer, SEOclerk
• How to create SEO portfolio
• How to Bid on Projects
• How to Create professional Proposal
• How to Bid on Projects
• Efficient Delivery of Online Projects
• How to Get High Ratings
• Payment methods Verification
• Handsome earning Using Freelancing
Benefits of SEO and Freelancing Course?
• You will learn an excellent Search Engine Optimization and Marketing Skills and Become
Professional SEO Expert and can earn 30,000PKR to 50,000 PKR in market at Beginner level after
this course.
• You will be able to prepare a good strategy, which is the backbone of any SEO campaign
• You will be able to conceptualize and plan strategies in accordance with the search engine
algorithm.
• The training will ensure that you become proficient enough to execute the plan, be it on page or
off page SEO.
• You will be able to monitor and measure the SEO strategy and the performance of the business
• You will be able to make money online or by getting a job in office / As Freelancer
• Freelancing Profile, Portfolio and you ll be able to get SEO Projects on all Top Freelancing Sites
• You can Cash your SEO Skill and Start Earning Online!